Tata Indigo Manza - Tata's New Car hits the market

Six years after the launch of its Indigo range, Tata Motors introduces "The Indigo MANZA", length of over 4.4m, a width of 1.7m, and a wheel base of 2,520mm, the sedan has grown in size and thus in interior space with trunk has a capacity of 460 litres.

The car comes with a warranty of 2 Years/75,000 kms, amongst the best in the industry, and will be available in a range of 7 colours through 224 dealerships with 493 sales points across 401 towns in the country. The car is priced at Rs. 4.8 lakhs ex-showroom Delhi for the petrol Safire for the base Aqua version going upto Rs. 6.75 lakhs.

The new Indigo Manza comes loaded with features like Bluetooth connectivity, power outlets for recharging laptops and cell phones, an outdoor temperature sensor,
anti-lock braking system (ABS), collapsible steering column, frontal airbags and three barrelled headlamps. The car will compete with other mid-size offerings like Ford’s Fiesta, GM’s Aveo, Honda’s City and Maruti Suzuki’s SX4.

Tata’s strategy is to cover all the bases from the ultra-cheap Nano to costly Land Rovers to India’s urban elite unlike any other There is no other manufacturer in the Indian market.

Indian Auto Market - Its Future is exciting:

India, where just eight people per thousand own a car, is still largely a nation of first-time car buyers. Since April, 4.5 million scooters and motorcycles have been sold in India -- 6.5 times the number of cars. As India’s rising middle class graduates from two to four wheels, they’re far more likely to be able to afford Tata’s diminutive Nano than the 480,000 rupee ($10,000) Manza sedan -- even if the sedan is cheap for its class.

Since April, Indians have bought 117,863 mid-sized cars, a rise of 3.2 percent from the same period last year. But they purchased 523,038 compact cars, 22.7 percent more than during the prior period.

“There are still a lot of first-time car buyers”.

Eleven of 14 car launches planned in India for 2009 and 2010 are compact cars, according to Care Ltd., a research and ratings agency based in Mumbai.